Voting for the speech producer and his party – this is the pre-planned perlocutionary effect of pre-election propaganda speeches – is the kind of some distant perlocutionary effect of a manipulative message. It is achieved (or not achieved) in some period of time after the speech is delivered and in the speech producer’s absence. In order to make the collective recipient of the message vote for himself or his party, the producer of the speech should achieve a series of some contact perlocutionary effects via actualizing the most productive speech manipulation targets. In our consideration, such targets are the collective recipients’ instincts, peculiarities of human sensations, and basic emotions. Exactly these speech manipulation targets can be regarded as most effective, as they have such essential properties as universality (which makes the speech recipients’ reaction similar) and collectivity (the targets are significant for all the representatives of the collective recipient).


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