The purpose of workplace coaching is to help improve performance and effectiveness that will in turn help increase job satisfaction. The ICF (International Coach Federation) defines coaching as partnering with clients in a thought provoking and creative process that inspires them to maximise their personal and professional potential.
I define the purpose of coaching as empowering an individual to be the best that they can be. Coaching gives an individual motivation and purpose. It can identify individual needs and also build confidence. I believe that if you invest time with people, they will buy in to what the vision and purpose is. The individual will in time improve their performance, feel more motivated, feel a sense of value and increased job satisfaction. Also from a customer experience point of view, if the individual or the team are more motivated and passionate about what they do, this comes across to the customer, meaning that a better level of service is given. Coaching also has a huge benefit for the company as productivity will improve as a result of the individual being more proactive. If you also have individuals that are happy and satisfied, they are less likely to leave the company.
In my role, I conduct regular one to one’s with my staff and as part of my development, I asked my line manager to observe a one to one. My line manager had commented that I did too much of the talking and set the actions for the staff rather than them. I took this feedback on board and asked her to observe again. I have now started to use word patterns such as “Tell me how your week as gone” and “What actions will you set for next week?” Whilst it’s working progress, I have noticed a change in the individual and actually owning their action that they have agreed and with myself I now tend to listen more.
The key features of workplace coaching are that it motivates the individual which in turn then has benefits for the coach. If you have an individual that takes their own responsibility for their own performance and that they’re working towards the common purpose, there is less involvement with the individual and no difficult conversations with the individual are needed. Also by coaching, the individual starts to become more creative and they will look for solutions rather than the coach.
Also individuals that set their own actions or goals are more likely to achieve them. They have taken accountability for their own actions and have been empowered to.