Topic: Entertainment & MediaEvents

Last updated: May 26, 2019

The HeForShe campaign speech given by Emma Watson was to persuade the audience to become involved in the campaign. This campaign was made for people of any gender to come and stand in unity with men and women to create a world free from gender equality. Women from United Nations that started this push for inequality have long been acknowledged by many since it was first created on September 2014. Now with the rhetoric’s process (five canons of rhetoric) will help to analyze texts, speaker, arguments, and delivery (Gonzalez, 2014) of the speech analysis for HeForShe campaign speech.
The day of September 20th of 2014 Emma Watson delivered a strong and personal message on gender inequality and roles speech at the United Nations Headquarters in New York for a special event for her campaign called HeForShe. Walton’s persuasion of her speech and campaign is to make an end gender inequality that is happening to women all over the world. But to also make a stop in gender stereotypes that happening in both men and women. A way that she does this be by welcoming men as a part of the audience unlike other feminist conferences or speeches were only women and a vest-pocket number of men was welcome. Watson does this because she sees that also men and boys are also being a target in gender stereotypes, not just women. Walton (2014) says, “But what stood out for me the most was that only thirty percent of her audience were male. How can we affect change in the world when only half of it is invited or feel welcome to take part within the conversation?” She uses evidence to support this claim by saying that, “in the UK suicide is the biggest killer of men between twenty and forty-nine years of age; eclipsing road accidents, cancer and coronary heart disease. Men don’t have the benefits of equality either” (Watson, 2014). Emma (2014) states, “the reality is that if we do nothing it will take seventy-five years, or for me to be nearly a hundred before women can expect to be paid the same as men for the same work. And at current rates it won’t be until 2086 before all rural African women are ready to receive a secondary education.” Watson speech uses logos, ethos, and pathos to show her audience her goal that she wants to reach. Watson uses logos in her speech as to go deeper into her reasoning to help the audience understanding her goal to end gender stereotypes. She uses logic by saying she wants to pay the same amount as her male coworkers which make the audience see what the true meaning of what gender inequality really is. As I have stated earlier Watson’s tells her audience that both genders are equal to have the same opportunities and not neither are “superior” than the other. Emma says this to make the audience understand that gender inequality is not just in women, but it affects everybody. As she goes on with her speech, she shows in detail by saying, “I’ve seen young men suffering from mental illness, unable to ask for help for fear it would make them less of a man. I’ve seen men create fragile and insecure by a distorted sense of what constitutes male success” (Watson, 2014). Watson starts establishing ethos, her trustworthiness, by sharing some experiences she has gone through that relates to gender-equality. Emma (2014) says, “When at fourteen I started being sexualized by certain elements of the press. When at fifteen my girlfriends started dropping out of their sports teams because they did not want to appear “muscly.” When at eighteen my male friends were unable to express their feelings.” This statement alone shows the trustworthiness that she tries to tell her audience and not just seem like another celebrity who does not care. Which this also shows how she uses pathos to stir the feeling of her audience with her choice of words. Emma speech is a good example when it comes to bring out the emotions of the audience. This is shown when the audience clap throughout her speech.
The type that the speech is structured is by a problem-solution so that Emma can get her message and cause to make an impact. It is the problem-solution structure because Watson states in the beginning that gender stereotypes are bad that it has become a problem. Watson has a solution the HeForShe campaign that is little by little going to try to end the inequality that is between the both genders. Then with the help on how the speech is structure, Emma can prove her credibility with her audience. When she says, “I am reaching out to you because we need your help. We want to end gender inequality, and to do this, we need everyone involved” (Watson, 2014), shows this credibility. She is showing to the audience that with their help they can support her cause. How she structured the speech makes her speech have a clear beginning, middle, and end. The way she tells her speech gives it a flow and states what the speech is about that it does not let the audience to get lost or confuse with her words. Emma gains attention in her introduction by telling the audience a question which is to help her campaign to stop end gender inequality and roles even if she didn’t ask it like a question. Making her and the audience to show a connection by saying, “And we don’t just want to talk about it; we want to try to make sure that it’s tangible” (Watson, 2014). She also orients the audience because she says, “We want to try to mobilize as many men and boys as possible to be advocates for change” (Watson, 2014) which she uses because in her audience are men, not just women. A common idea that generality with feminists is man-hating which Watson refute that argument by saying the real definition of what a feminist is. By Watson (2014) saying, “the belief that men and women should have equal rights and opportunities. It is the theory of political, economic and social equality of the sexes.” Throughout the speech Watson gives facts to support her message that she is taking make across. For example, men from the ages between twenty and forty-nine years suffer mental issues because our society sees men as though and not able to show their emotions. Not only that but also gives her persuasive argument of inequality to have support to back it up. The body hits the values and goals of the audience or in other words it hits the hearts of people. The goal is to make a place in the world to have equality for both men and women. In the conclusion she summarized just like any other speeches out there. As she restated her thesis, she also motivates the audience to take a step forward to be a part of her movement to end inequality in genders. Provide a type of direction for action to be done by the people in her audience. Once getting to her closing sentences of her conclusion she poses a question that challenges the audience which Emma Watson (2014) says, “If not me, who? If not now, when?” That statement makes and motivates the audience to come and take part of the movement and not just sit there doing nothing to make a change for the better. Nonetheless, Emma thanks her audience for taking their time to listen to her speech.
The style of Watson’s speech does a big part of what makes her audience to listen and hear her out. Emma is great at touching of one’s emotions by our hearts and those who are listening in that group of people. The touch of emotions is done by storytelling events that she has gone through with the issue which catches the gains of empathy from the audience for Emma. Just with her choices of words and delivery so us how her speech had so much impact to others. The delivery is where Emma speaks with passion on wanting to make a difference and stop this issue of inequality. This passion is what she uses to elaborate on the issue that is happening while keeping it simple but in a serious tone for the listeners to understand. There is one case that allusion was used in the HeForShe campaign speech. Allusion is used when Emma references the Hilary Clinton speech on women’s rights. She uses this reference to show that men must be a part in this to because they are victims too as I stated before. The first case of repetition that is shown or spotted in the speech is when Emma (2014) repeats the phrase, “I think it is right.” Watson’s way of talking in such confidences that brings the audience to life to help. She uses vocabulary that people know so that the listeners can understand and follow the flow of the speech. This gets helped by how the structure of the sentences is made. The sentence structures throughout is appropriate in my opinion because it does not go out of place and people can understand what she is trying to say. There are different types of sentences that she uses to grab the attention of the audience. For instance, in the beginning, her sentences are short and to the point but as the speech goes on, they start getting longer and detail for her argument of inequality to have support. Then there is also the parallel structure which helps Emma emphasize the idea that she is trying to say to the audience. Plus, the repetition makes it a way for her to make it stick it to the audience which give structure to the speech.
The memorization of a speech has an advantage for the speaker like it enables them to keep eye contact with the audience for the whole speech. According to the research that I found was that Emma was not a person that likes to do public speaking. Which this impressed many individuals when Watson memorized her speech (Kensington, 2014). Next with her visual aids that she gives more of an advantage to have freedom form notes. For example, according to Watson (2014), “So, their daughters, sisters and mothers can be free from prejudice but also so that their sons have permission to be vulnerable and human too.” Watson wants to show her audience that everybody can completely be themselves if men also take a part of this campaign.
The delivery of the speech is the basic message that the speaker is trying to tell the audience. The first impression that Emma creates is that she presented the speech professionally when starting. She starts by naming the audience and going into the topic that is going to be talked about. Watson came presentable by coming dress up professionally so that it can be appropriate for the speech. Emma wrote a heather gray Dior coat dress (Chang, 2014) with also showing off the logo of the HeForShe on the left of her collar. Body communication is just as important as the speech because it is what speaks louder than our words to others. That why Watson uses is standing up straight to show that she engaged in the topic. Speaking helps creates a more animated message to be said (Creative Commons, 2012). The tone of voice that Watson uses is a soft but firm type of voice. This makes her to add emotion in her voice like sadness when she talks about facts about suicide. But becomes more serious when it comes to talking about on how long it will take to make a change if nothing done right now. Visual communication is a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience (The Audiopedia, 2017). The whole speech is a visual communication because it makes the audience to think of a world free from gender stereotypes and inequality in both genders.
My conclusion overall for the HeForShe campaign speech was that Emma Watson knew how to make a great speech to impact people. The overall the speech in my opinion was a great go getter to make people to go and do change. In the speech you can tell that Emma knew who she tries to speak with by using influencing words which was a contributing to a great factor. Important points that she made throughout was that the HeForShe campaign was fighting for both genders to be equal. By stating facts and statistics to better the big issue that is happening with inequality. That inequality must come to an end for good so we all men and women can have the equal opportunities. From suicide rates to life stories are just some examples of information that the audience is given to show the true hardships that the issue has. The attitude of the speech that was conveyed to me was a serious tone about a topic that many have faced once in their lifetimes. Which to my opinion this impacts the way others see the issue of inequality as a whole. Emma speech sheds the light on the issue of inequality of women but also that men are not safe themselves. This is the reason that I chose this speech because it a cause that I feel many should be a part of. It focuses an issue that many do not want to talk about to others let alone ask for help when they face gender stereotypes men or women. I learned that we should fight in causes that we believe in. Watson created this campaign to make an end to gender inequality and gender stereotypes meaning that we can do it to.


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