Table of Contents

1.0 Introduction 2
2.0 Suggestion/Solution and challenge for implementation and support United Nation Sustainable Goal 3
3.0 Identify potentials un-ethical problems and suggestions to overcome (Do’s and Don’ts) 5
4.0 Conclusion 6
5.0 Promote information for public awareness 7
6.0 References 8

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1.0 Introduction

Nowadays, resource scarcity has been questioned in many debates since it can lead to either conflict or war. Scarcity refers to the fundamental economic problem, which the gap between limited resources and theoretically limitless desires. This circumstance expects individuals to settle on choices about how to designate assets effectively, with the end goal to fulfill fundamental needs. However, many extra needs as could reasonably be expected. Any resource that has a non – zero consumption cost is to some extent scarce, but what is important in practice is relative scarcity.
Resource scarcity takes place when natural resources that are renewable and non – renewable are scarce because of high demand. This is because resources are consumed much more quickly than can be recovered. It is time to think again about how we grow, share and eat our food. If it is done correctly, agriculture, forestry and fisheries can provide nutritious food for everyone and generate decent incomes while supporting rural development and environmental protection.
Our soil, fresh water, oceans, forests and biodiversity are rapidly degrading right now. The lack of adequate water resources to meet the needs of water use in the region is water scarcity. Climate change places even greater pressure on the resources on which we rely, increasing the risks of disasters such as droughts and floods. Many rural women and men cannot meet ends on their land anymore, forcing them to migrate to the cities for opportunities. Poor food security also causes millions of children to suffer from severe malnutrition or to be too young for ages. Food scarcity is caused by economic, environmental and social factors such as crop failure, overcrowding and poor government policies, which are the main cause of food scarcity in most countries.

2.0 Suggestion/Solution and challenge for implementation and support United Nation Sustainable Goal

Food scarcity most commonly becomes a security issue as a result of sudden and unexpected fluctuations in supply and demand. “Food scarcity is related to people’s access to food. It’s not just the quantity, it’s economic access to food, “said Lilyan Fulginiti through a read journal.
Increasing food shortages are affecting global food prices, which have risen since 2000 (peak 2008) and are expected to remain high for the next decade. Consequently, the less affordable food leads to even more people starving and malnourished. In parallel, higher food prices increase the incentive to use land for food crops, land and water resources to contribute to growing competition. For this reason, the conservation of arable land, the protection of coastal and marine habitats and the sustainable management of natural resources can contribute to conflict prevention.
The need to increase food production also puts pressure on water resources. Changing eating habits, such as the increasing consumption of meat products, lead to an increased demand for animal feed and consequently to water. Due to population growth, access to clean water for large populations is declining, although water appears to be an infinite resource everywhere. Water can be saved by taking small steps in and around your home. Some of these include the control of water leaks and the replacement or fixation of leakage rods.
Faced with the challenges of sustainability, the need to increase food supply and at the same time find sustainable solutions, the concept of sustainable agriculture is gaining ground. Sustainable agriculture and biodiversity mainly benefit from the use of a wide range of crops, both from the viewpoint of good crop protection practices and from the viewpoint of society as a whole and the values of food. Efforts to increase food supply have led to attempts to increase the availability of agricultural land. If this is not properly planned and implemented, negative effects on the environment can be observed, like deforestation, which converts existing forests into arable land.

Youth and women’s support in agriculture is not a new challenge, but needs to be revitalized. Many young people in developing countries leave villages to work in cities, believing that agriculture has no future and that there are better prospects in urban areas, but the opposite is true. By 2050, global food demand is predicted to grow by 60 percent based on 2005 levels. It is a much-needed part of safeguarding long – term food security to nurture young people’s careers in agriculture so that they become part of an effective, efficient and sustainable food production system. By supporting women, it is also important in order to safeguarding food production. The challenge is to find the means to provide women with the right information, as in some cultures it is not always as easy to reach as men. It is important to create an environment that allows them to put information into practice and establish livelihoods in agriculture.
Next, the spread of non-native invasive species was mainly a biodiversity threat and received relatively little attention in the production of food. It was totally a mistake. The introduction of invasive products poses a danger to farming without the control of natural enemies. However, we can act to prevent the arrival of invasive species is obviously important in the first place. Improved plant biosecurity and proper pest risk analysis are important, where invasive species are already introduced and widespread, their control by natural, biological means can solve the problem. Invasive species cost the world economy about 1 trillion dollars a year and must be tackled internationally in order to combat food safety.

3.0 Identify potentials un-ethical problems and suggestions to overcome (Do’s and Don’ts)

Local and global food scarcity issues are important, particularly in the community that a person lives in. If food is insufficient, people cannot be adequately fed. Increasing the productivity of agriculture by means of intensive farming methods such as irrigation, GM food, fertilizers and pesticides is essential for increasing global food production and meeting real food needs. It significantly reduces the land required for agriculture and allows more crops to remain intact.
Intensive agriculture can, however, have negative health and environmental effects, particularly if over – used or misused. Inappropriate use of fertilizers and other agrochemical inputs can have unwanted environmental consequences, such as pollution from plant nutrients and agrochemical residues, waste of limited freshwater resources and soil erosion, long- term yields and food safety threats.
Poor irrigation practices are already responsible for the depletion of ground and surface reserves. There are still concerns about the use of biotechnology and its consequences for food safety and the wider long – term impact on the environment and biodiversity. There are a number of short term effects of food scarcity. The impact of malnutrition and hunger are related deaths on children, mothers and the elderly is quite evident. Children succumb to hunger within a short period of time, as they cannot withstand long periods of hunger and die even before emergency aid arrives.
There are also long term effects of food scarcity. This includes higher food prices as a result of demand and supply forces. Increasing food production costs due to the increase in fuel prices and the persistent drought in the regions that produce grain have contributed to the increase in food prices worldwide. Increasing oil prices have led to higher fertilizer prices, the transport of food and also industrial farming. These factors were supplemented with increased demand for varied diet among the growing middle class Asian population and falling food stock piles contributed to global in food prices (Watson, nd).

4.0 Conclusion

As a conclusion, we must embrace the concept of sustainable development. Development that meets the needs of the present without compromising the needs of the future generations is referred to as sustainable development. We should use resources in such a way that the needs of the present are met and also suitable amount is left for the future generations to use. It is very clear from these discussions that food scarcity is a serious global problem given its devastating impact on the population and government, and this calls for an urgent remedial measure by players in the food sector. The effect of food scarcity can be short and long term. Environmental causes of food scarcity are changes in climate and pollution caused by human activities such as overgrazing and deforestation, which can be regulated.

5.0 Promote information for public awareness

6.0 References

i. K. G., & M. L. (2008, May 9). 8 Ways to Fix the Global Food Crisis. Retrieved November 24, 2018, from https://www.usnews.com/news/articles/2008/05/09/8-ways-to-fix-the-global-food-crisis
ii. Laurie, Linda, Deborah, Lisa, Granny, Marie, . . . Sandra. (2018, May 22). 10 Realistic Ways to Overcome Food Crisis. Retrieved November 24, 2018, from https://rurallivingtoday.com/prepping/overcome-food-crisis/
iii. Goal 2: Zero Hunger – United Nations Sustainable Development. (n.d.). Retrieved November 24, 2018, from https://www.un.org/sustainabledevelopment/hunger/
iv. Allouche, J. (2011). The sustainability and resilience of global water and food systems: Political analysis of the interplay between security, resource scarcity, political systems and global trade. Food Policy, 36. doi:10.1016/j.foodpol.2010.11.013
v. Full planet, empty plates: The new geopolitics of food scarcity. (2013). Choice Reviews Online, 50(07). doi:10.5860/choice.50-3813
vi. Food Shortage Causes, Effects and Solutions. (2017, November 10). Retrieved November 24, 2018, from https://www.paypervids.com/food-shortage-causes-effects-solutions/
vii. Food Shortage Causes, Effects and Solutions. (2017, November 10). Retrieved November 24, 2018, from https://www.paypervids.com/food-shortage-causes-effects-solutions/

Table of Contents
1) Executive summary 1
2) Introduction of the company 1
3) External assessment 2
4) Internal assessment 2
5) Strategic analysis and formation 2
6) Strategic Choice 3
7) Implementation 3

1) Executive summary

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2) Introduction of the company

Samsung Electronics is an international electronics company and is a flagship subsidiary of the Samsung Group. Samsung was founded by Lee Byung Chull in 1938 as a trading company then later in 1969 Samsung Electronics was established. They produced televisions, mobile phones, radios, computer components and other electronics. It has been globally recognized as an industry leader in technology. It is now ranked as a top 10 global brand. Although they are a leader in technology there are other companies that offer the same type of products and compete against each other. The biggest competitor for Samsung Electronics is Apple. Since 2011 they have been competing against each other with their smart phones. Samsung Electronics mission seems to be focused in building its brand and becoming a leader in new markets. Samsung Electronics vision for 2020 is, “Inspire the World, Create the Future.” The vision Samsung Electronics has is based on the idea that with technology innovation we can create solutions for issues that may occur in the future.

3) External assessment

PESTEL Model:
1. Political
• Samsung has sometimes been subjected to political action law suits.
2. Economical
• In 2007, America hit a recession that affected the sales of Samsung phone in the US negatively. The change in dollars and changes in market also affects the sale of Samsung phones.
3. Social
• Consumers around the world believe that Samsung produces the best smart phone.
4. Technological
• Samsung is ranked as one of the most innovative companies.
5. Environmental
• Samsung has started to contribute to the perseveration of the environment by doing business that puts Earth first.
6. Legal
• Samsung has been subjected to copyright law suits.

Five Forces Model:
1. Threat of Substitutes
• High because there are many similar products on the market.
2. Threat of Rivals
• Hugh because there is a fierce competition with Apple, HTC, etc.
3. Threat of New Entrants
• Low because it is hard to build a big brand.
4. Bargaining Power of Suppliers
• Low because Samsung is the market leader.
5. Bargaining Power of Customers
• High, low switching cost

4) Internal assessment

5) Strategic analysis and formation

6) Strategic Choice

7) Implementation

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