STATEMENT OF THE PROBLEMIn current situation, organizations today are always searching for approaches to draw in clients by understanding their tendency. The changing business sector attributes cause changes in customer perception and choices of organization. Hence this study has been directed to determine the perceptions of the customers purchasing of hero motorcycles in Bangalore.RESEARCH OBJECTIVESPrimary objectiveTo understand the customers attitude towards the brand.Secondary objectiveTo determine the reasons behind the purchasing of hero motorcycles.To determine the company’s aftersales service.To determine whether the owners are satisfied with the performance of the motorcycle.Research Design I.Type of Design Descriptive ResearchII.Types of Data •Primary data -survey•Secondary dataIII.Instrument for data collectionQuestionnaireIV.Sampling frameClients who are Hero motorcyclesV.Sample region Chosen regions in Bangalore.VI.Sample size100VII.Sampling Method Convenient samplingVIII.Tools for Analysis Percentage analysisIX.Limitation of the Study.The respondents are limited to 100.The area is constrained to particular zones of Bangalore.Restricted time of one and a half month.Respondents might be biased in their responses.
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