So, too, was the case with early Rock and Roll. What Elvis did
pre-existed him—even if the way he put it together did not.
As this lesson will suggest, one crucial “parent” to early Rock
and Roll was Rhythm and Blues, or R&B. As Fats Domino said
in the mid-1950s, “What they call Rock and Roll I’ve been playing in New Orleans for years.” Many
would agree with him. The subject of this lesson is the music of which Fats Domino speaks: the R&B
of the pre-Rock and Roll era.
What was R&B, and where did it come from? The answers to that question are many and certainly
crucial for any deeper understanding of the Rock and Roll story. The short version has it that when
the Swing bands went out, due in part to the wartime economy and the daunting costs of keeping
a large ensemble on the road, smaller combos became popular. Those smaller combos had a sound
that many described as more “raw.” Artists like Louis Jordan emerged in this moment, influencing a
number of Rock and Rollers, Chuck Berry among them. As the R&B recordings reveal, these smaller
combos retained the emphasis on horn sections, but, by virtue of being smaller groups of players,
their sound left more musical room for other instruments. That being the time when electric guitar
technology was getting more advanced, this meant that when the guitar players got more space, they
met it with more volume. Thus the R&B sound edged toward Rock and Roll.
But even if R&B provided early Rock and Roll with many of its constituent elements, it is important
to also consider what made them different. In this lesson, students will compare LaVern Baker’s “Tra
La La,” an example of R&B, with her contemporary Chuck Berry’s “Maybellene,” an example of early
Rock and Roll. By way of conclusion, LaVern Baker’s record label, Atlantic, will be discussed as an
example of the independent companies that made R&B for black audiences, only to find that white
teenagers were, unexpectedly, their growing audience.

So, why exactly did people in medieval Europe contract dangerous health issues? Today, we can easily contract common and dangerous diseases. Some health issues are contagious, like the flu, some aren’t, like cancer. Today, we understand how we contract most health issues, but what about the people in medieval Europe? How did they contract health issues? Animals (like rats) that were infected, passed on diseases and plagues to humans. In dirty, crowded areas of medieval Europe, rats carried infected fleas. If an infected rat died, the infected flea would jump onto a human and bite the human’s skin. Then the human would contract the disease that the flea had. Diseases were also passed on from person to person, through bodily fluids such as saliva. When a person coughed (without covering their mouth), the health issue would be spread to someone else through their cough. The causes of health issues mentioned above are good explanations, but did people in medieval Europe understand those causes; or did they think differently? People in medieval Europe did not have much knowledge about how illnesses were caused, most of the time they thought that if someone contracted a disease, it meant that God was not pleased with them. There were also other theories about what caused illnesses, Astronomers blamed the planets going out of place. Physicians also had their own ideas of how illnesses were caused, their work was based on their little knowledge about the human body. Some physicians blamed bad smells to being the reason why someone contracted an illness, so they created a treatment for taking away bad smells. Other physicians thought bad luck caused medical illnesses. Doctors in medieval Europe occasionally checked a person’s urine to see if there was any imbalance. They did this because they believed that the human body had four fluids (humours), and if the fluids became unbalanced, it was thought that you were ill.

So, the question, we then ask ourselves is whether or not Whirlpool’s resources are valuable or not? The copyrights/licensing and highbrow data has been an essential factor in the way the company has been ran throughout the years. The growth of the company is hugely substantial. Whirlpool is known for treating their employees well, and in turn the employees give their all to the company. Whirlpool’s products are extremely valuable. People are willing to pay a significant price, just to get their money’s worth. Consumers tend to fall in love with the products, so this also makes the products valuable. Therefore, this leads to consumers placing Whirlpool above all other brands, which gives the company a competitive advantage.


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