So, the question, we then ask ourselves is whether or not Whirlpool’s resources are valuable or not? The copyrights/licensing and highbrow data has been an essential factor in the way the company has been ran throughout the years. The growth of the company is hugely substantial. Whirlpool is known for treating their employees well, and in turn the employees give their all to the company. Whirlpool’s products are extremely valuable. People are willing to pay a significant price, just to get their money’s worth. Consumers tend to fall in love with the products, so this also makes the products valuable. Therefore, this leads to consumers placing Whirlpool above all other brands, which gives the company a competitive advantage.