Topic: BusinessIndustry

Last updated: February 4, 2020

Tan Sri (Dr.) Anthony Francis Fernandes was born 30 April 1964 is a Malaysian entrepreneur. He is the founder of Tune Air  HYPERLINK “” o “Sendirian Berhad” Sdn. Bhd. who introduced the first budget no-frills airline, AirAsia, to Malaysians with the tagline “Now everyone can fly”. Fernandes is the owner of AirAsia and has been its Group Chief Executive Officer or Group Chief Executive Director since December 2001. Fernandes managed to turn AirAsia, a failing government-linked commercial airline, into a highly successful budget airline public-listed company.
He was also instrumental in lobbying the then-Malaysian Prime Minister, Tun Dr. Mahathir Mohamad in mid-2003, to propose the idea of open skies agreements with neighbouring Thailand, Indonesia, and Singapore. As a result, these nations have granted landing rights to AirAsia and other discount carriers.

As of February 2014, Forbes Asia valued Fernandes’ net worth at $650 million, ranking him at number 28 on the Forbes list of Malaysia’s Richest.

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It was through Datuk Pahamin A. Rejab, the former secretary-general of the Malaysian Domestic Trade and Consumer Affairs Ministry that Fernandes came to meet with then Prime Minister, Tun Dr. Mahathir Mohamad in October 2001.

Instead of starting from scratch, Mahathir advised Fernandes to buy an existing airline. AirAsia, the heavily indebted subsidiary of the Malaysian government-owned conglomerate, DRB-Hicom, was losing money. Fernandes mortgaged his home and used his personal savings to acquire the company, comprising two Boeing 737-300 jet aircraft and debts of US$11 million (RM40 million), for one ringgit (about 26 US cents), and transformed it into an industry player. One year after his takeover, AirAsia had broken even and cleared all its debts. Its initial public offering (IPO) in November 2004 was oversubscribed by 130 per cent.
Fernandes says his timing was in fact perfect: after 11 September 2001, aircraft leasing costs fell 40%. Also, airline lay-offs meant experienced staff were readily available. He believed Malaysian travellers would embrace a cut-rate air service that would save them time and money, especially in a tight economy. Fernandes estimates about 50 per cent of the travellers on Asia’s budget airlines are first-time flyers. Before the advent of AirAsia, he estimated that only six per cent of Malaysians had ever travelled by air.17 Fernandes’ biggest achievement was to open up countries within the region to new budget carriers, which previously did not have open-skies agreements.16 As a result of Fernandes’ lobbying in mid-2003, Dr Mahathir brought up the idea with leaders from neighbouring countries. Those nations subsequently granted landing rights to AirAsia and other discount carriers.16 In Thailand and Indonesia, AirAsia holds a minority stake in the respective local companies. Thai AirAsia, a joint venture with Shin Corporation, Thailand’s largest telecommunication conglomerate, took to the skies in Feb 2004 and has to date carried over 1 million passengers in its first year of operations. PT Awair, re-launched as a low fare airline on 8 December 2004 and subsequently renamed Indonesia AirAsia, presently serves 5 domestic destinations in Indonesia.

In 2018 Fernandes announced that more low-cost carrier terminals would be developed, and confirmed that while AirAsia needed new planes, he had not yet decided on an aircraft manufacturer.
Fernandes’ plans to expand include bidding on the operations and maintenance contract for Clark International Airport in the Philippines.

Interpersonal roles is the manager’s responsibility for managing relationships with the organizational members and other constituents. The three interpersonal roles played by the manager are figurehead, leader and liaison. Figurehead is managers need to perform some works that are especially events in nature such as appear at community function. Leader is managers must work together with their employees to achieve their goals. Liaison is managers define the activities for individuals and group works within the organization and develop favourable relationships with the outside constituents.
Informational roles is the manager’s responsibility for gathering and disseminating information to the stake holders of the organization. Informational roles include monitor, disseminator and spokesperson. Monitor is manager will identify the internal and external environments of the organization to get useful information and from the information they can detect opportunities or threats for their organization. Disseminator is managers will distribute the information they get to make sure their employees have information to do their work efficiently and effectively. Spokesperson is managers must always communicate with individuals that are outside of their organization.
Decisional roles is the manager’s responsibility for processing information and reaching conclusions. Decisional roles include entrepreneur, disturbance handler, resource allocator and negotiator. Entrepreneur is managers initiates project that capitalize on opportunities that have been detected such as developing new services. Disturbance handler is managers can handle the problems that are arise. Resource allocator is manager can make decision which project will receive organizational resources. Negotiator is managers can negotiate the employees, suppliers, customers, or other work group because when the manager negotiate the employees, managers can ensure that they doing the right work to achieve the goals.

The ability to process a tremendous amount of information about the internal or external environment of the organization and determine implications of that information. For example, Tony Fernandes develop foresight which he can succeed to beat his competitor by providing first budget no frills airline. He avoid a problem by taking an action before something bad happen.
The ability to work effectively with one’s own and work group as well as others within the organization. For example, Tony Fernandes build a good relationship with his staff which can create loyalty towards the company. This can make the organization achieve the goals easily.
The ability to utilize the knowledge of tools, techniques and procedures that are specific to a particular field. For example, Tony Fernandes did not know about the airline industry but he develop his talents, interests, abilities and dreams to enter the airline industry. He was silling to take the risks and finally he made the AirAsia into a profitable airline in just two years.

Managers must set for their organization goals and how to achieved it.
Managers must organizing the tasks that should be done and how the tasks will be managed and coordinated.
Managers must leading their employees do their group works so that they can achieve their goals.
Managers must monitor the performance of the organization and the progress in implanting strategic and operational plans.


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