In this essay, by answering these 12 questions I intend to offer a brief, but critical & evaluative assessment, of the impact of advertising, consumerism and the media. * What according to Diamond creates communication technologies, & what is the impact of the telephone, as one example? The creation of communication technologies, such as the telephone systems or hand-held mobile phones, can be understood as both a commercial business driven by & distributed for the purpose of profit maximisation, and as a product of creative, intellectual activity, highlighting it’s dominance in technological progress.
However we are obliged to make cultural observations on the creation of these technologies (especially the telephone) ; the roles they play, ; affect they have on/in society. Stanley Diamond, in his works ‘In Search of The primitive: A Critique Of Civilisation’, explains how the introduction ; mass production of these products are their to “… Absorb & displace attention from the isolation & frustration that its form of society generates; these objects & services then become necessary, a sign of progress, a proof of prestige for those who “own” them… A way of holding the people at large… They are in other words addictions.

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