Highlight: The proposal must be distinctive and draw attention. This is achieved by offering new solutions or existing solutions, but presenting a new way of doing things.
Communicate: Communication is perhaps one of the most important parts when making a new product known. The messages must be clear and concise; In addition, the packaging must be consistent with the positioning and the market to which the innovation is directed.
Attract: The product must be aligned with the needs or desires of the consumer, present an advantage for them to change their traditional consumer products
Point of purchase: At the point of sale or purchase is essential that the product is easily locatable and that its price is acceptable.
Sustainability: The performance of the product when used will affect future purchases of consumers, as well as brand loyalty. A successful product must perform well and strategies must be developed to encourage consumer loyalty.