Furthermore, Air Asia may continue offering aggressive promotional campaigns. Air Asia can utilize the power of social media to promote their campaigns. Due to the growing popularity use of social media across the globe, social media campaign now can be consider as an effective way in increasing brand awareness and recognition. Past studies has reported that 58% of the companies that applies social media in their operating system for over the 3 years has been proven to increase in their profit and 85% of the companies reveal that there is an increase in their market exposure rate. For this reason, many airline industry has collaborate with the social media pllatf