Faculty of Science, Engineering and Technology
User-Centred Design

Task 3.1 Interview Scenarios
Name:PUSHPAK ANISH ADDALA
ID: 101759183
Tutorial:T013

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Interview Scenario 1

Ref Scenario Comment on ethics and method
1.1 The Participant was a 22 year old male who was the son of the Interviewer’s wife’s friend. He was just about to move out of home to live in a share house. The Participant was familiar with word processing, the Internet and email. He had a smart phone with a large data plan.

Participant is about to move out of home and so he want to get his contents get insured but interviewing familiar people like relatives, family members, neighbors and friends is unethical because their answers to the interview gets biased.
1.2 The interview was conducted in a quiet meeting room at the firms Bourke St office. It had a big rectangular table with ten chairs around it and a desktop computer connected to a projector screen. The Interviewer wore a smart professional looking suit and bought the following items to the interview:
• a notebook and pen,
• a smartphone installed with a voice recording software to record the interview,
• informed consent sheet and
• pre-prepared set of questions. The things around doesn’t matter until and unless it effects the interview process. It is to be pleasant to conduct an interview and comfortable for the interviewee to answer the questions without any discomfort as it may effect the interview. It is good that the interviewer wore a smart professional looking suit so as to make the interview pleasant and effective. It is with the interviewer what things he has to get during the process to make it successful. The interviewer can bring a notebook and pen so as to make down some notes which is helpful for him to make gist. It is much more better to have a voice recorder so there will be no chance of information missing. The interviewer must ask the interviewee to read and understand the informed consent sheet and sign the form before the interview starts. Having some pre-prepared set of questions is very good that there will be effective usage of time with the interviewer and also for the interviewee who cannot miss any information needed
1.3 The Interviewer was running ten minutes late because the office printer wasn’t working properly. When he reached the meeting room, the Participant was already waiting. The Interviewer apologised for being late and briefed him on the aim of the interview. He told the Participant that he would be recording the interview and started the recording device. He told the Participant the interview should take about 1 hour.

Interviewer has to be in place on time and even before the interviewee arrives at the interviewing place. There should be no apology unless there is something wrong and the interviewer must try not to make any mistakes as that creates a bad impression for the interviewee which ultimately effects the interview. Pre mentioning the usage of recording devices is a must as that may concern the interviewee and so need to get permission from the interviewee before starting the recording device. Informing the time about to take is an ethical one and the interviewer should complete the interview on time.
1.4 The Interviewer then asked the questions on his prepared list.
Some of the questions on the list were:
1.4.1 Most people think it is a good idea to take out contents insurance. What do you think?
1.4.2 Have you ever been burgled or had stuff destroyed in a fire? If so, you must tell me exactly what happened in detail.
1.4.3 How much spare cash do you have in case of emergency? If your contents got damaged or stolen could you afford to replace everything?
1.4.4 Have you ever tried to calculate the value of the things you own? If so, how did you go about doing that? Did it come to more than what you expected? What was the value you came up with?
1.4.5 Do you have any really expensive items that need to be insured separately?
1.4.1 Interviewer cannot ask a biasing question by mentioning “most people” in the question posed as there will be no scope for the interviewee to express their view. It can be modified and asked as ” What do you think of taking an insurance for Home contents?”

1.4.2 Asking the interviewee about burglar and some other incidents is a good one but the interviewer cannot forcefully get the information. Even though it is intentional or unintentional forcefulness can be known by the word “must” used in the question. Instead to get the information from the interviewee about the incident in detail, interviewer should ask in a polite manner.

1.4.3 Asking for their financial status to an interviewee is an unethical one during an interview process while designing an user interface.

1.4.4 It is unethical in an interview to ask the interviewee about the estimation of their contents straight away.

1.4.5 Interviewer must be aware that he has no right to ask the interviewee about their valuable and personal things.
1.5 During the interview the Interviewer took hand written notes. He wrote the name of the participant at the top of every page. The interview took nearly 2 hours. By the end the Participant was fidgeting and repeatedly looking at his watch. When he finished the questions on his list the Interviewer thanked the Participant for his time and stopped the recording device. The Participant quickly left.

The interview can take hand notes as that would help them a lot after the interview to make gist. Writing name of the participant is an unethical one and the interviewer can take any identification other than that. is good to take 2 hours prior to mentioning the time to the interviewee. If the time mentioned ins 1hour and process took 2 hours the it is an unethical one. If at all there is something discomfort for the interviewee fixing that goes the first priority. Thanking the participant for his time and information gives a wrap up for the interview.
1.6 Sometime later when his wife asked how it went, the Interviewer told an amusing story about how clueless the Participant was.

Interviewer should be aware that the information regarding the interview is private and cannot be revealed to others than the team members. Interviewer must not make embarrassing notes even the interview goes so, to the team members when he is discussing about how the interview was done.

Interview Scenario 2 starts on next page
Interview Scenario 2

Ref Scenario Comment on ethics and method
2.1 The Participant was a 26 year old female who was recruited from a post on an on-line forum. She lived in an rented house with her spouse and 3 year old daughter. The Participant was familiar with word processing, working with excel spreadsheets, the Internet and email. She had a smart phone and a laptop.

Selecting a participant through a post on an on-line forum is the best thing as they are not any relation to the interviewer. The participant selected was a 26 old mother living in a rented house and hence she can be a secondary user of the application. That makes a good sense interviewing a real time user.
2.2 The interview was conducted at the Participant’s home. The Interviewer wore a shirt and jeans and bought the following items to the interview:
• a notebook and pen,
• a smartphone installed with a voice recording software to record the interview,
• informed consent sheet and
• pre-prepared set of questions. Conducting interview at the participants home makes them feel comfortable and also make the interview more effective. As the interviewer wore a shirt and jeans, also the participant is in their environment makes the participant even more comfortable and so they can answer the questions genuinely in the actual work environment and the interviewer can also get all necessary information from them. Taking notebook, pen and recording devices to the interview to record the interview is good. But taking down notes is the best way along with recording devices as the interviewer may not feel good with recording and failure of recording devices is a probability. The interviewer must get the informed consent sheet get signed before the start of the interview. Pre-prepared set of questions is the best option for the interviewer so that would be no chance of missing the info and is time manageable and moreover the set of questions should not be not more than 20.
2.3 The Interviewer arrived on time. He gave the Participant an overview of what the study was about, and that he would be recording the interview and may request permission to take some photos. Then he let the Participant read the informed consent information sheet. After the Interviewer had answered her questions, she signed the sheet and he indicated the interview had begun and turned on the recording device.

Interviewer must always be the first person to be at the interview place before the participant. The interviewee must be given some brief description of what the interview is about and the usage of recording devices. Interviewer must get the consent form signed by the interviewee as that would help them to know what will be during the process. Only after the interviewee signed the form the interviewer gets the access to use the recording the devices. Conducting interview without getting the consent form is an un ethical act by the interviewer
2.4 The Interviewer then asked the questions on his prepared list.
Some of the questions on the list were:
2.4.1 How important do you think contents insurance is? Why do you think that…?
2.4.2 Have you already got contents insurance? if yes Can you tell me how you went about estimating how much to insure for?
2.4.3 Can you walk me though how you would go about estimating the value of the things in your kitchen?
2.4.4 Have you ever made a claim on contents insurance before? if yes Can you tell me what happened? Did you feel you were under/over insured?
2.4.5 Insurance companies sometimes have limits on payouts for expensive individual items or collections, so these items need to be specified separately. Is this something you have had to do? if yes Can you tell me how you did that? 2.4.1 It is the best and ethical way to make a question that gives the idea of the interviewee without making them to come across any instigating and biased questions.

2.4.2 It is the willingness of the interviewee what question and how to be answered. No questions of financial status and information regarding which includes finance is an unethical one.

2.4.3 It is not a good way of asking such question as it involves some event which happens in future. But the way the question is posed is quite polite which is the way an interviewer should ask a question.

2.4.4 This question makes sense as it helps the interviewer to get aware of the insurances that were previously claimed by the participant. The participant has to mention willingly the circumstances happened after claiming but the interviewer has no right to ask such type of questions.

2.4.5 The question is good and gives the scope of the expensive items and collections the participant has and also about the insurance company they had claimed for if any done previously.
2.5 During the interview the Interviewer also took hand written notes and some photos. At the end of the interview he showed the photos he took to the Participant and asked if there were any she wanted him to delete. There weren’t any. The Interviewer thanked the Participant for her time and stopped the recording device.

This is ethical if the interviewer can take hand notes, and photos when the participant signs the consent form. Even after signing the form it is the responsibility of the interviewer to show the photos taken to the participant and delete if any the participant has opposed to or ask them to delete to make them feel comfortable. It is always the responsibility to thank the interviewer for their time and effort and wrap up the interview
2.6 Back at the office when the Interviewer went through the data he had collected. Before meeting with the development team to discuss his findings, he made sure that any identifying features were removed from his notes and photos.

Participants details should be confidential, and the interviewer has to check that there are no identification features. Participants details should be shared with no one except the data collected. Going through the data collected is a good one beforehand discussing with the development team so that no information will be missed This is the ethical way to handle an interview data.

References (required for COS70004)

Catherine, C & Kathy, B. 2005. Understanding your Users: A Practical Guide to user Requirements Methods, Tools and Techniques, 2nd edition Elsevier Inc., San Francisco.
Rex, H & Pardha S. Pyla. 2012, The UX Book – Process and Guidelines for Ensuring a Quality User Experience, Elsevier Inc., USA

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