Topic: BusinessManagement

Last updated: April 15, 2019

FACULTY OF ACCOUNTANCYAC2201AMGT400 INTRODUCTION TO MANAGEMENTMANAGERIAL ROLES AND SKILLS IN AN ORGANIZATIONPREPARED BY :NUR AMIRAH BINTI ABDUL WAHAB2018200336PREPARED FOR : NOR INTAN SHAMIMI BINTI ABDUL AZIZDATE OF SUBMMISION :CONTENTDatuk Steven Sim Steven Sim Leong Thun is the founder of the famous dessert in Malaysia, Secret Recipe. He was born in Kota Bharu, Kelantan in 1959, the youngest of eight siblings was from a poor family. Before he started his own business, he doing a marketing director at a multinational company. He also loves to visit many countries to exploring food culture them. He quitted his job as a marketing director at a multinational company and started his first premise namely ‘Secret Recipe’ in SS2 Petaling Jaya with his three nephews who are trained-bakers and kept strong about his concept of building a global brand eventually in 1997 which is 100% Malaysian brand name.

Steven Sim has entrepreneurial traits which assist him to be successful in his venture The ‘secret’ behind the success of this chain is Datuk Steven Sim, who is the founder, Chief Executive Officer and Managing Director of Secret Recipe Cakes and Cafe Sdn Bhd where he is known for being one of the most successful marketers in Malaysia. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Brunei, and Australia by virtue of its fine quality cakes, fusion food and distinctive service. From there, he would grow the brand from strength to strength where it now has more than 270 outlets of which 80 are in other countries, close to a total 4,000 employees. Behind the success of Secret Recipe is Steven Sim who, ever since the early days of his enterprise, focused heavily on brand building whilst creating a menu that enclose the best of local and western cuisine which is most notably a cakes. It is a universal food and simple found in every culture, race and nation. Steven Sim realized how he could implement innovative brand features that would set Secret Recipe above the competition.

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  He has also cited retaining Malaysian favourites in his international outlets as a reason for his brands success. As a famous brand in various countries, the biggest challenge faced by Steven Sim is to ensure consistent product quality, especially taste in every branch of every menu except menu which should be modified based on local preferences. For this purpose, Steven Sim establish a management system such as creating team managers franchise, which is responsible for checking the quality of the product regularly, in every branch and conduct employee training.

In the early stages, Steven Sim decided to venture into this business to find that there is a significant deficiency, the concept cafe offers a casual atmosphere and enjoy a relaxing meal at the time. Steven Sim identify and grab this opportunity, and take the risk of introducing the concept of a meal in a casual, relaxed yet elegant.Interpersonal Roles The manager’s responsibility to involve interactions and relationships with organizational members and other constituents. There are three interpersonal roles played by the manager ;Figurehead The manager performs several symbolic or ritual tasks which are managers appear in the community function, attending social events, signing official documents or presenting certificates and awards.

For example, Leader As a role of leader, manager should direct, coordinate and motivate employees to carry out their work to ensure that the work performed complies with what has been designed. This is because, manager are responsible for the success or failure of their organizational units. For example, Liaison The communication or cooperation which facilitates a close working relationship between people or organizations.

The Manager is responsible for maintaining network connections either inside or outside the organization via email, phone calls or meetings. For example, Information Roles Managers are responsible for ensuring that the people with whom they work have sufficient information to do their jobs effectively. By the very nature of managerial responsibilities, managers become a communication centers of units and communication source for work group within an organization. There a three type of information roles ;Monitor Managers should seek and receive information, scan periodic reports and maintain individual relationships such as managers constantly monitor the environment outside and within that affect the organization.

For example, Disseminator Managers must disseminate important information obtained either from within or outside the organization to members of the organization through memos, reports or phone calls. Most important, managers must ensure that their employees have the information necessary to perform their duties efficiently and effectively. For example,Spoekesperson Managers must often communicate information to individuals outside their units and organizations such as managers communicating information to members of organizations and outsiders through speeches, reports and memos.

For example,Decisional Roles The role in which a manager processes information and reaches conclusions. Managers make a decisions. The organization commit their work groups to courses of action and allocate resources so that group plans can be implemented. Decisional roles included ;Enterpreneur The managers are acting as pioneers to initiate a project that capitalize on opportunities that have been identified and encourages change and innovation.

This may involve developing new products, services, or processes. For example,Disturbance Handler The manager makes decisions or actions appropriate to the crisis that arises in the organization so that the problematic organizational environment can be solved. This may involve dealing with an irate customer, negotiating with an uncooperative supplier, or intervening in a dispute between employees. For example, Resource Allocator The manager determines how limited organizational resources are shared and used by all members of the organization to achieve the goal organization.

Manager also determines which projects will receive organizational resource. For example,Negotiator The manager represents an organization in the field of consultation involving jurisdiction. Managers may negotiator with employees, suppliers, customers, or other work group. For example,management skillsConceptual Skill Ability to view the organization as a whole and integrate the relationship between the parts within the organization, as well as have far-reaching knowledge and insight to make decisions involving long-term effects. For example,Human Skill Lead, motivate, manage conflict and influence individuals by understanding the feelings, behaviors and attitudes of other individuals. Ability to communicate with various groups of people such as meet with customers, meeting with senior officers and communicating with employees.

For example,Technical Skill Ability to apply procedures and method techniques in a particular field. The mastery of technical skills can help lower-level managers to provide advice, clarification and tutoring on technical aspects in detail to employees. For example, In my opinion, how POLC functions coulde help leader manage their organization effectively are


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