Topic: Entertainment & MediaAdvertising

Last updated: March 25, 2019

Targalt internetis project

What is media literacy?
Media literacy is the ability to identify different types of media and understand the messages being sent.
It is the ability to access, analyze, evaluate and create media in a variety of forms.
Media literacy is a 21st century approach to education, providing a variety of frameworks that build an understanding of the role of media in the society as well as essential skills of inquiry and self-expression.
The digital age has made it easy for anyone to access and create media, therefore to think critically and become a smart consumer of products and information.

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In our modern-day-world, kids are more exposed to media and all its forms than any other age group. The amount of intake information is huge, from a wide range of resources: memes, viral videos, social media, video games, messages, advertising…
So, why is media literacy important in our modern age?
First, it is important to know and understand that media literacy is not about protecting kids from inappropriate content or unwanted messages, but teaches them to think, recognize and evaluate, and become literate users and citizens.
Moreover, it’s about helping students and kids become competent, critical and literate in all media forms so that they can interpret what they see or hear, rather than letting it control them.

Why did we choose Estonia?

Estonia is a small country, that has population of 1.3 million, but it is the highest and the most literate and digitally advanced country in the world. According to a latest analysis by the Bulgaria-based Open Society Institute, Estonia ranks fifth in Europe in media literacy. “This coincides with other findings and expert opinion singling out these countries for their capacity to hold out to the fake news. Estonia’s performance is telling – it has both excellent education score and free media and is standing out at the background of other CEE countries,” the Open Society Institute notes, as the average performance of literacy in Estonia is better and higher than the EU-17 which ratings 271, while the average of Estonia is 276, this is result of implementing many programs in the Estonian national curriculum to focus on teaching the media literacy, stimulus the students on the critical and logical thinking.

According to a report from university of Tartu, all Estonian children use Internet, 96% of them have broadband connection at home, also 50% of Estonian kids have had problems because of being too long online, and 40% of children in Estonia have experienced bullying or other online risks. Since that Estonia is the second country in the world by internet freedom, so it means that it doesn’t have a strong censorship; so they decided to teach media literacy to the children from their childhood in order to protect them.

Children, parents and teachers:

A positive parent-teacher relationship helps children feel good about school and exceed in it as well. The most important part is that the child trusts his/her teacher just like parents do. This positive relationship makes children feel like the important people in his life are working together.
Communicating well is a key factor for making this relationship work and both sides should cooperate. The parents need information about what and how their child is learning, and the teacher needs important feedback from the parent about the child’s academic and social development.
Therefore, Targalt Internetis approach focuses on education and development for teachers and parents through which children will receive better support and advice regarding safe internet use.
Parents, teachers and children themselves all have a role to play in preventing cyber-bullying as it’s one of the most critical issues that Estonian children deal with. It is important that children are taught how they should behave and use media resources as soon as they start using them – normally around 7 or 8 years of age.
Another objective is smarter Internet use by children and their parents and the prevention of the online distribution of child sexual abuse material. That’s why their should ne an integration between children, parents and teachers to raise about such a sensitive topic. What to watch online and what not to? What kind of inappropriate phrases that they should report about as well people? What actions should be done? etc.

Targalt internetis Program “Toughly on the internet or smartly on the web”
Raising awareness about the risks posed by new media
Targalt internetis started at 2010, each year, there a new edition with new features, in this research, we are holding the latest edition 2017-2018, which helped Estonia to rank as the fifth in Europe. The purpose of the project is raising awareness about the risk which is published in the new media, as the children and parents have to be conscious of the utilization of the internet, and resist and block the sharing any illegal content, which contain sexual abuse for the children, which may violates their rights and the dignity .This project is co-financed 50% by the European Commission Connecting European Facility Programme. There are four organization which is responsible for the program, Estonian Union for Child Welfare is a coordinator of the project and contributes to awareness raising activities, coordinates youth participation and operates Estonian Hotline, HITSA: The Information Technology Foundation for Education coordinates and does awareness raising activities, The Estonian Advice Centre (which manages the Children’s Helpline 116111) provides help and counseling for children and parents if problems emerge in the use of the Internet and digital media devices, and participates in awareness raising activities, The Police and Border Guard Board are contributing its competence to all activities.
The targaltinternetis program is divided into two phases, (advisory board and youth panel ) the program depends making a camp for the children, each age level has a specific program according to its education level ( primary, Middle , secondry)
Advisory Board: the activities are supervised by the advisory board, whose members are experts; they participate with their knowledge and experiences to achieve the goals of the project.
Youth Panel: it depends on making camps for the children, divide the children into groups, then they attend workshops, activities and training course. The panel passes on the beliefs, information and visions that children have regarding the information they need to surf the Internet securely and carefully and how this information would be sent in the right way to the children through raising their ability of using the critical thinking, be able to be critical thinker.

Project’s objectives
1. Charting the possibilities of communication on the internet safely
2. Myths about the internet, as there is a gap between the reality and the virtual world
3. How to solve problems on the internet, as you will use your critical thinking in analyzing the content on the internet.
4. How to protect yourself from cyber bulling
5. To promote a smarter and safer Internet use by children, teachers and parents.
6. To prevent online distribution of child sexual abuse material.
7. To promote awareness about positive online content and experience among children, parents and teachers.

Target audience of the project
• Children
• Parents
• Teachers
• Youth

Training for the teachers
Workshop for the teacher are held which introduce the educational materials that can be used in the class with students like how to recognize cyber bullying , how to deal with it, also practical workshops which is related to the internet safety and encouraging and supporting the teachers to discuss these materials with the children to raise their awareness

Training for the parents
Workshops are held to explain the main risks and threats from cyber bulling, and how to support our children to use the internet safely, as the parents have to decide which sites the children can visit, setting a rules that a child have of follow during surfing the internet. As they have to know why your child like the social media, what sort of information( text, photo, video) your child receive or share , but you have to respect his privacy, the workshops provide a advices and activities for the parents for how to deal with these issues.

Training for the students
Creative competitions, making camps like youth panel and effective study material for students to raise their awareness of the risk of the new media, our aim that the children think critically on the internet and consume their using on the internet through integrating the content with activities, so the child will be able easily to:
1- Understanding that they aren’t alone on the internet,
2- to know how to use the internet safely,
3- Know what is reasonable content to share on the Internet?
4- helping them to know the meaning of the privacy, how to protect personal information,
5- what shouldn’t be shared on the internet,
6- the meaning and the risks of cyber bulling,
7- the children have to know and understand the information which is posted online,
8- It is unethical to take a picture or a video or spread them without person’s permission.
Child Helpline
Providing Helpline 116111 is a free advice service for the children and parents ,just in case if they need any information or advice about safe Internet use by telephone.

The web-based hotline,
It enables Internet users to provide information about web environments which contain materials that violate children’s sexual rights. Also, if there are notices about other materials that are inappropriate for children, they may be sent to Vihjeliin.
Targaltinternetis magazine:
it aims to raise awareness of the usage of the internet through containing some articles about the children and the youth, some advices for the parents to support their children on the internet, also overview about the program’s events and camps.

Targaltinternetis Application/ website
It announce any information about the program like events, camps , annual reports of the program, also it provide a news or videos which raise awareness about the right usage of the internet and social media, also the site contains of sections ,as one for the youth/children/parents/teachers, through these section it provide a tips or news for you. KAMLO HNA HA 3LSHAN MSH adra ha5osh akol w akhod shower w hagy

How program is being implemented:
Formal learning:

Established along with school curriculum.
– Specific interactive workshops created for children as well as training programs conducted for teachers including kindergarten teachers. In addition to that, e-learning courses are established in order to help teachers with the content delivered through additional sources. Moreover, there is a specified program targeting parents.
– Competitions and study materials: various study materials are provided for students, their parents and teachers. For instance, Targalt Internetis (Smartly on the Web) e-book, e-learning and printed study materials for students and teachers, compiling, publishing and distributing informational materials for parents.
– Learning to learn technique – Children who previously participated in training and workshops get to learn how to implement protecting their computer and do “smart searching”. These children will furthermore deliver their learning of responsible internet usage to their peers.
– These workshops and training will help children, teachers and parents also learn how they can create their “internet identity” and use/protect it in social media (particularly Facebook). The main objective is to provide parents with sufficient knowledge to help and advice their children regarding internet use.

Informal education:
– Public events: awareness campaigns (in Estonian and Russian) in local media, national Safer Internet seminar held, “Setting up Smartly on the Web” network for youngsters; creating and disseminating Bunny-Johnny cartoons for children aged 5 to 9.

Challenges of implementing such project:

1) Teachers find it hard to deal with technology the proper way it’s designed to be. This is mainly due to a lack of knowledge about ICT and how it can be used efficiently. The initiative thought of the best way to overcome this obstacle is to enable “learning by doing” technique by themselves.
2) Parents’ lack knowledge regarding internet safety and think there’s nothing to worry about. They see internet like a “babysitter” and are not fully aware of the risks in the online environment. Targalt Internetis is working on raising parents’ awareness, enabling them to support their children while using the internet. This encourages them to use the internet together with their children. However, it’s hard to involve parents in the internet process and to get over this issue the program is conducting parent’s teacher meeting.
3) Children’s need to have their parents beside them when using the internet.


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