Corporate Social Responsibility Social responsibility is the part played by an organization in undertaking its involvement with the society, minimizing adverse effects and maximizing positive ones on society (Reinhardt & Stavins, 2010).
An organization’s corporate strategies are leadership development and cooperation in the workplace, community involvements, and staff empowerment and engagement in decision making. Nike, a leading company in fitness and sports fields, located near Beaverton Oregon, has in the recent years strived to offer the best working conditions and fair wages to its employees, and be of significance to the community through its corporate social responsibility strategy. It engages civil societies and ministries of labor, to generate the company’s policies of environmental and social performance. An ethical issue calls for a company or an individual to decide between alternatives which can be gauged as ethical or unethical by applying codes of conduct and an organization’s principles that guide its smooth running and pleasant association with the employees and stakeholders (Reinhardt; Stavins, 2010).
What keeps Nike flourishing is the simple belief that if it creates notable change within the organization and the society at large, they tend to make a significant difference in the world. This organization does not use forced labor. Its staff consists of individuals above the age of sixteen. Policies have also been developed to address the necessary working hours and salaries for its employees. Employees get equal treatment, promises to the city gets fulfilled, and the required working hours and earnings are observed.
Fruitful actions taken by the organizations executive committee is to ensure fair wage and bonuses to all its employees and not just its top executives. Employee’s on contracts are also not subjected to discrimination and are paid minimum wage as required by the laws of the country. The work environment is also safe and healthy. There is also Management of funds to cater to the organization’s social responsibility to the town. By treating employees ethically and fairly, the organization proves its corporate social responsibility, and this places it in a great position (Newell, 2015).
Several individuals are affected by the sourcing, manufacturing, and selling of Nike’s products. The organization realizes that the responsibility of one is to work towards the accountability of all. It has also come to its realization that its future depends on how investors, suppliers, customers, and stakeholders, in general, relate to it.
Nikes stakeholders benefit from its corporate social responsibility in different ways. The Emerging Africa Project for Global Development in an attempt to reduce inequality and poverty for the society to be a safer and prosperous place, benefits from Nikes reasonable wages to its employees. Paul Gliding, a climate change and sustainability activist, Jason Morrison from the Pacific Institute, and Anne Kelly from CERES also benefit from Nike’s eco-friendly way of producing goods, approach on fostering changes in the environment and advancement in social equity. In conclusion, Nike makes use of recycled plastic to produce products and reduce the emission of greenhouse gas, it also issues Code of Conduct and privacy policies, as well as supporting the community to offer aid to refugees and schools.
There tends to be a vast difference between the broad potential of the global economy and what it does for manual employees. Getting answers to these new global realities is very difficult but not impossible; what is required is some hard decision making and robust strategies that control the ethical and corporate social responsibility of an organization.