Topic: DesignFashion

Last updated: March 15, 2019

Comparison between Qualitative research and Quantitative research is

Research is a tool to increase and enhance the knowledge and information about something.

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Qualitative Research:

Qualitative research is used in phenomenological analysis for the confirmation of proposition which takes concern the totally of event and does not attempt at analyzing it into quantifiable components.

Qualitative research compare to quantitative approach is by some regarded detailed perspectives of participants in the naturalistic setting.

Quantitative Research:

Quantitative research is known as the traditional positivists the experimental or empirical tradition by some of the authorities likes Mill, Durkheim, Newton etc.
Quantitative approach uses measurement as the most defined and universally accepted method for assigning quantitative values.
Measurement of numbers to objects and events according to logically accepted rules.
Approach Qualitative Quantitative
Naturalistic approach phenomenological analysis used qualitative approach to the confirmation of proposition Scientific approach logical positivism uses quantitative approach the confirmation theoretical propositions

Deductive ( Top down approach) researcher formulates and uses hypothesis and theory with data Inductive ( Bottom up approach) researcher generates hypothesis and make theory from the data collected during field work

Quantitative Qualitative
Understanding Based on rational positive paradigm interest specific hypothetical generalization with angle lens Based on phenomenological paradigm it understands the phenomenon in context specific setting in a wide angle and deep angle lens
Aim Aims at descriptive explanation and prediction of social phenomenon Aims at descriptive searching and discovery using depth knowledge.
Method Uses scientific method with hard science tapping. No sing method a wide range of discrete strategies and method.
Subject Behavior of the subject under study is assumed to be regular and expected studied under controlled condition Behavior of the subject is assumed to be fluid, dynamic situational, and personal studied under natural condition

Quantitative Qualitative
Findings It aims at analysis of representative and validated quantitative data through sophisticated statistical and software package. The analysis of qualitative data requires organizing raw data into logical meaningful categories and examining them holistic fashion for interpretation of data.
There is some manipulation of the variable under controlled condition Study of red world situation as they unfold naturally without any
Time Takes little time to conduct Takes a long deal of time to conduct.
Merits and Demerits of Quantitative Paradigm

Quantitative Paradigm

Merits Demerits
1. Research has statistical reliability.
2. Quantitative research involves quantifications based on number.
3. The results of quantitative research can be generalized.
4. The use of multivariate methods and analysis is helpful in measuring and controlling the variable or variables which intervene between independent and dependent variable 1. Quantitative research uses quantitative data.
2. It is not always possible to formulate specific hypothetical generalizations involve researcher bias.
3. The primary of disadvantages of quantitative research is that issues are measured.
4. If they know prior to be begin of the study especially in survey research.

Qualitative Paradigms
Merits Demerits
1. Qualitative research is not a unitary approach. It utilizes a variety of alternative approach to the traditional positivistic research.
2. It utilizes qualitative data which are detailed and descriptive.
3. Qualitative research is most suitable in the study of human behavior which is fluid dynamic, situational social, contextual, and personal.
4. It does not start with advanced formulation of specific deductive hypothesis.
5. Qualitative research utilizes flexible design and avoids getting locked into rigid design.
6. The research has direct and close contact with the people situation and phenomenon under study.
7. The final report of the qualitative research studies are detailed and interesting narrations about the phenomenon. 1. Subjective bias is a constant threat to object data gathering tools and analysis of techniques.
2. The findings lack generalized because of the nature and size of the samples used for data collection.
3. Qualitative research utilizes a variety of methodologies in studying a phenomenon in holistic perspective in certain cases. It is difficult to focus on complex interdepoes of its parts and understand the meaning of the phenomenon as a whole.
4. It is cost effective and takes a long deal of time.

Criteria Quantitative Paradigm
Qualitative Paradigms

Research work view Researcher comfort with the ontological epistemological axiological rhetorical and methodological assumption of the quantitative paradigm Researcher comfort with the ontological epistemological axiological rhetorical and methodological assumption of the qualitative paradigm
Thinking and Experience of the Researcher Technical writing skills, computer statistical skills, library skills Literary writing skills, computer text analysis skills, and library skills
Researcher physiological attributes Comfort with rules and guidelines for conducting research how tolerance for ambiguity time for study of short time. Comfort with lack of rules and procedure for conducting research high tolerance for ambiguity time for study of long time.
Nature of the problem Previously studied by other researcher so that body of literature exists know existing theories Audience for study individuals accustomed Exploratory research variable unknown context important may lack theory base for study individuals accustomed.
Criteria for Selection


Qualitative research is most suitable in the study of human behavior which is fluid dynamic situational social contextual and personal. While quantitative research involve quantification based on number. The result of the quantitative research can be generalized.


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