Topic: BusinessIndustry

Last updated: December 8, 2019

CBRE: Company Profile
CBRE is an S&P 500 and Fortune 500 company that is headquartered in Los Angeles. It is the one of the largest commercial real estate services and investment firm in the world. Providing strategic solutions thereby making real estate holdings more productive and efficient for its clients across all business lines.
CBRE was included in the Fortune 500 in the year 2008 for the first time and has ever since maintained a position in that list. It ranked 214 in the year 2017. It has also been addressed as one of Fortune’s Most Admired Companies in the real estate sector for 5 years in a row.

The major competitors of CBRE are JLL, Knight Frank, CNW, Kennedy Wilson Holdings and E-House Holdings.

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The Business line of CBRE includes various departments:
1) Advisory and Transaction Services
2) Asset Services
3) Capital Markets
4) Global Workplace Solutions
5) Residential
6) Valuation ; Advisory

Functions And Working Of Each Department

1) Advisory and Transaction Services

• The team concentrates on providing the real estate investors with a proven and bespoke marketing and leasing strategy, which delivers a remarkable outcome.
• It helps businesses in setting up their offices, delivering services from its inception until its completion.
• With proprietary market intelligence and the most effective service offering in the industry, CBRE provides a wide spectrum of strategic leasing services to its clients.
• CBRE has 50% more transaction activity than its closest competitor.
• Major services include strategic marketing and leasing plans, prospective tenant profiles and strategies, positioning and pricing tactics, property marketing, project management and competitive analysis.

2) Asset Services
• The asset service department helps in transforming real estate into actual advantage by helping investors and owners increasing income, minimizing risk and maximizing the property value.
• It helps the building owners enhance the value of their investments by reducing costs; streamlining operations and creating customized business solutions.
• Asset service department helps clients in achieving an optimal asset and portfolio management.
• The team strategically places the assets in the most diverse markets.
• Asset services department has two sub-divisions property management and facilities management.
• In case of property management, the company gets a contract from the clients and in turn sends quotations to the vendors keeping in mind the provision of Minimum Wages as set by the Karnataka State Government. The vendors are responsible for the overall maintenance of the site. Services include landscaping, gardening, pest control etc. The amount that the company receives from its clients is directly given to the vendors without any deduction. The company charges an amount from its clients as management fee.
• In case of facilities management, services are provided so as to ensure smooth flow of operations.
• Asset Services is the only department that charges its clients on a monthly basis for a period of 2, 3 or 5 years depending on the project and the clients. All the other departments follow a one time billing mostly at the end of the project.

3) Capital Markets:
• The capital market department provides market knowledge and creative solutions to enhance returns.
• It offers a spectrum of specialized investment banking services including investment advisory, fund raising, land transactions and property dispositions all over the country.
• It closed transactions worth $ 1.3 billion in 2016 in India.
• The major services that this department provides includes raising of capital, land services, advisory to fund portfolio, development advisory and asset sales.

4) Valuation and Advisory Services
• Offers consulting services to developers, owners, occupiers, institutional investors and government agencies.
• Other services include market research and demand forecasting, financial assessment, portfolio optimization, implementation strategy, operator search, due diligence, location strategy and data services.
• Few projects do not require a separate valuation company, and the valuation team independently handles the project.


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