Topic: BusinessMarketing

Last updated: November 28, 2019

As per the survey of World Bank and International Finance Corporation (IFC), the rank of Germany in ease of doing business was 106 and it has 114th rank which reported in the year 2016-2017, which shows that Germany has a complex legal structure to establish a new business venture. Moreover, there are several other corporate companies which already have well-established roots in the German market. Thus our company needs to rival those company strategies formulated by them.

In addition to that consumers in Germany are unaware of our brand quality and purity of our product which is a downside of our company, which impact the marketing power of our product. Germany’s most distinguishable geographical feature as it has a dense concentration of waterways at least 7 major rivers spread across the length and breadth of the country, while major cities and hubs are located on the west, So it’s better to concentrate markets on the western regions which in turn can give a huge return.RecommendationThe predominant method to overcome this issues is to assist a legal advisor before entering the market to fulfill the legal requirements. The company needs to implement new market strategies and promote the product through by using social media advertising, provide some in-store promotion activities, direct marketing and so on which helps our brand to grow branches in the German market as well as it will lead to improving the knowledge of consumers about the product’s quality and its benefits. The last but not the establishing the product to the German market is a gateway to introduce the product to the European market.

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