Topic: BusinessManagement

Last updated: September 3, 2019

Analysis of Impacting Factors of Social Media on Young Generation of Rural SindhMPhil (CS) Proposal for ThesisBy:Akhtiar Ali PalhRoll No: COMP-2017-184Supervised By:-Dr. Abdullah Maitlo Department of (CS) Computer Science”Shah Abdul Latif University (SALU), Khairpur Mir’s””ANALYSIS OF IMPACTING FACTORS OF SOCIAL MEDIA ON YOUNG GENERATION OF RURAL SINDH”AbstractSocial Media is found almost everywhere in the world and impacts on all fields of life, So it has besides positive effects also the adverse effects again which is dependent upon the state to make its effective use by defining certain limitations especially with respect to give right path to the youth of a country. The ratio of the positive and negative usage may vary country to country as same as impacting factors may vary. This study “analysis the impacting factors of social media on young generation of Rural Sindh” will analyze the current impacting factors which effect young generation and provide recommendation for effective use of social media. The quantitative research approach will be used. The data will be conducted by using offline questionnaires from young educated and uneducated generation of Rural Sindh. It will help the policy makers to trickle down the effective use of social media to incorporate at gross root leveland will also help to review the policy of data packages of cellular companies. This study will aware the people about the positive use of SM.

IntroductionSocial media plays a prominent role in connecting the people to people, community to community, society to society and cultural, professional groups, academic groups and so and so very easily, cheaply at global level. 1So it has besides positive effects also the adverse effects again which is dependent upon the state to make its effective use by defining certain limitations especially with respect to give right path to the youth of a country.Social media is the combined online communications tools enthusiastic to group of people based participation, communication, information sharing and teamwork; social media connect peoples of the world to each other, people share their ideas, thoughts and daily life activities to each other with the help of social media.Social Media networks have involved from being a useful resources for maintaining in contact with companion and familyentity to being practiced in traditions that have a factual influence of culture, community and society. Similarly there are impacting factors of social media but the ratio of the positive and negative usage may vary country to country as same as impacting factors may vary.

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Some of the common concerns about impacting factors are:”Time Suitability, Time Length, Friends ;Persons connection, Nature of Usage, Health Addiction and Security / Privacy Problems”2. Some other impacting factors are: Associate our breathes with others, making us impatient, sleeplessness, Gives upsurge to Cyber Victimization, Glamorizes Drug & Alcohol, Can make us unhappy, and Leads to fear of missing out multitasking, loss of concentration andleads to increased peer pressure. 3In this connection youth is of the major focus which may set the direction of the country, youth is the future of a country today’s youth is teacher, professional, scientist, leader and policy maker of the tomorrow so.

Therefore, it is important to youth of the country will be on right path and secondly rural areas are to be the major focus due to lack of awareness regarding privacy and hazards of social media.Youth of the rural area especially the Sindh are unaware of regarding security and vulnerabilities of social media.Social Media have involved from being a useful resources for maintaining in contact with colleagues and families that have a genuine impression of the social order for example Facebook, YouTube,, Skype, can bed use for academic, professional and research purpose to connect to each other’s for sharing of academic, professional and research information. It helps to build up effective perception on different problems of society, culture , community and country, it is also gain knowledge of new thinks and believes , exchange thought , ideas and be of assistance sharpen their collaborative skills. It can be helps inspire youngsters to grow superior at communication and boostsliberty of expressing your identity;Social media simplifies the progress of practical know-how and useful comprehension of technology in new generation and other hand social media can use unethically without time management to infinite of time to access unnecessary groups and blogs, Young brains are moldable, and SM can mold the way youths imagines or behaves.

In teenage age he/she is innocent and cannot differentiatethe bad and good, social media also has a gloomy side, as with the layer of dark needs light, there is a backside to social media a few general but worrying belongings that let identify why SM is immoral for young generation. The hugeness of SMguarantees that there is no control on the latitude of material. On that circumstances be able to guide theyouth smacking into obscene, dangerous or realistic SM websites that may affect their philosophydevelopment.

Cyber harassment is additional mountinginclination among SM websites. Cyberharassment can have hazardous and possibilitylethal effects, these types of activities claims countless victims every year.3Due to cyber harassment ahuge quantity of teen and other youth suicides all over the world. Youth are wastingour time for access such types of websites. Peoples of the world are agree that social media is excellent for youth, but ‘too much of a you know how it goes”, expending too much time can also disturb your young generationunenthusiastically and frequentlyguide to social media habit, obsession can obvious itself as various warning sign and may even affect youth’s physical health and too much use of social media can affect youth’s talent to increase well-built interpersonal relationships.According to this research reported social network sites to routine to interconnect with peer group fellows most of the applicant who testimony for above the ground confidence.Womenand teenage girls were more consistent users of this types SNS and fascinated in this kind of communication as well as in the more habitual SNS inspiration for use such as passing timeand entertainment.41.

Research QuestionsWhat are the factors which impact on new generation of rural Sindh? And how they impact on?2. Aim ;Objectives of the ResearchThis research study project aims to analysis the positive and adverse use of social media and investigates the impacting factors which effect the young generation of Rural Sindh. This study includes the following research objectives;• Study and analyze the effects on social media on the peoples of rural Sindh.• Identify the trends in the use of social media by young generation in recent times.• Investigating adverse effects of excessive use of social media on young generation of rural Sindh.

• Investigating positive effects of excessive use of social media on young generation of rural Sindh.• Developing a framework for effective use of social media in rural Sindh.3. MethodologyFor analyzingthe factors which impact on new generation of rural Sindhand how they impact on young generation of rural Sindh.The population of this study is limited on young educated and uneducated generation enrolled in education institutes of rural Sindh and young generation of same age factors either employed privately or unemployed out of educational institutes. Stratified random sampling strategy will be used. It will be quantitative study.

Close ended questionnaire will be used as checklist/ 5 point liker scale will be used to quantifying the data of items in the questionnaire. Questionnaire will be adopted or created with the help of supervisor and will be applied inRural Sindh for sample of young educated and uneducated generation for the collection of data. Data will be analysed throughMicrosoft Exceland SPSS data analysis software, and data analysis protocol will be followed, frequencies mean, mode, median and percentage scores will be used.

4. Literature reviewThe researcher Edosomwan explore the history of the social media strategy was to approach this research from it historical development to its latest or modern day perception, according to author social media is platform to communicate each other around the universe and a source of conversion and main factor is promote business with the help of social network sites. Social media is a spectacle that has malformed the collaboration and communication of peoples all over the globe.

However, it is not a new idea – it has been growing since the emergence of human interface. In early decade, social media has squeezed many aspects of human communication, thereby influencing business. Social networking site and applications have turn out to beeveryday practice in some users? lives. In this article, theEdosomwanrefer to features and the growth of social media, including main social networking sites that derived into being during the 21st century, MySpace,LunarStorm ,Facebook, CyWorld,YouTubeand, TwitterSome of sites discussed in this research. 5The writer Mensah has conducted this study in the Malaysian context and founded the impacting factor of social media on health addiction especially he has focused the loss of health that due to use of social media people forget to take timely food which ultimately creates the health issue, infact health is the key issue which influence on other aspects of life. According to him another great loss is the loss of time that people mismanage and make the hash of time. This also sustain the loss of physical and academic performance 2The researcher Bhardwaj ;Goundar has conducted this study in the Indian context about the extensive use of social networking in new generation. The researcher has focused the use of facebook, Youtube, instagram, whatsapp, linkedin, twitter is warm welcomed responded and accepted.

He has attempted to see the impact and usage of social networking and found that there is the extensive use of social networking which brings adverse results that certain regulations might be fixed by ministry of information on the use of mobile phones during lectures, awareness sessions might be conducted to aware the students about the negative aspects of extensive usage of social networking.6The authors Bobkowski; Smith has accomplish this study in the American context , study scrutinize the characteristics of 20 emerging youth from age of eighteen to twenty three (18 to 23) years who were non-users of social media, his study likened the both social media adopters and no-adopters and he find that non-adopters have more ruptured educational path, a smaller amounteconomic stability and frailer support from close relatives and friends and other hand non-adopters did not need to sustainsocial contacts via SM technologies due to be short of access or free time , lacked skills of computer literacy and were not socialized into their use of social media. Author use the qualitative methodology using in-depth interviews. Researcher’s analysis indication that no-adopters are more prospective to populate the peripheries of the developing youth of the world. Their profileslean towards to be a smaller amountupfront, their current situations less certain, and their futureintentions less clear than those of the adopters.

They have a habit of to have limited social stalemates and thus lack a structure that might diminish their complications. The features we classify have vitaleffects for the usefulness of SM to connectiondiscriminations and expand the be in this world of disadvantaged youth.7The researchers of this Study conduct research on general way to show the impact of social media on researcher or publishers, they found that many apps at all areas of the research lifecycle, researchers may not be the same tools, and they are certainly not the same researchers, but social media are most absolutely building an impact on scholarly workflow. Writers find out the three most prevalent social media tools in a research background are those for collaborative authoring, conferencing, and scheduling meetings with help of the popular tools used in a professional research context tend to be brands’ – Skype, Google Docs, Twitter, and YouTube, Researchers under age of 35 was most likely use one social media application over the age of 35′.

In this study researchers have left it to the defendants to agree and, of development, this means that observations and edgings of reference will vary and that unavoidably impacts on the findings.8The this study Par, Kee& Valenzuela conducted a research on impact of social media specially use of Facebook, the purpose of this study is discover or explore the students of college’s Facebook Groups uses and stratifications , social or civic and political commitments. The facts and figures show that students connect or join Facebook Groups for the reason of the must to get information about on- and off- campus activities, to entertain or socialize with friends, to find self-status and to seek contributing in social events and politics, in this research development data from 1715 members who participant in age of 18-29, joined or used Facebook Groups are presented through E-mail invitation to participate in an on-line survey.9 The author Larson conducted this study in the context of Ghana specially focus tertiary on “Koforidua Polytechnic” students the study pursued to evaluate students’ access of SM media and its influence on educational performance. The study suggest the students have smart mobile phone having internet facility using social media all time for chatting and uploading photos and listen songs and playing videos rather then and recommended that encourage students to go library rather than waste your time on social media. Furthermore suggest inspirepupils to limit the time they expend their SM sites eachtime and advised students to relatively auxiliary specific time to read books and novels and literature to enhance their understanding, on other hand due to the more access of SM sites had pretentious the educational performance of student adversely, researcher suggest that there us the critical requirement for overview of students to the accessibility of books and novels and other materialthat can benefit the educationally.

10The author Park etal conducted this study in the context of Canada middle and high school teenagers, the research finds suggest that students with week or poor mental health may be bigger users of Social Networks sites. Result of the research point out enhances to improve the existence of health service providers on Social Network Sites in order to deliver guide to youth. Moreover new generation midst towards Social networking Sites have increased significantly in recent years, however due to use of these web-based applications psychological health difficulties of youth,children and teenagers is indistinct. The researcher investigated in this study relationship between time consuming on these sites and unmet need for mental health provision, week or poor self-rated mental health and reports of mental suffering and suicidal ideation in an illustrative sample high and middle school children of Ottawa, Canada.

9The researcher Notley conducted the research in the context of Australia, in this research study finds that on-line networks benefited applicants with valuable chance for social presence and “paper examines the ways 9 teenage Australians recognized as being ‘at risk’ of social elimination are using on-line networks to contribute in society”. These findings are framework in relation to policy makers and social policies that, on the one hand, desire to sustenance young people’s social presence, and on the other control their capability to use on-line networks because of safety and healthconcerns.115. Ethical Consideration:The researcher will meet the head of the population/sample and would give them authority letter given by Shah Abdul Latif University, Khairpur. He will conduct a meeting with the heads and the sample/participant of selected population and shall explain the purpose of study and will assure them about the confidentiality of data collection that data will not be used for any other purpose.

The researcher will ask them to read it carefully and decide whether they wanted to be the part of the research/study or not. After obtaining the consent they will be required to sign the consent form and return it as filled. He will also ask about the free time/schedule so that research could work accordingly. This research will not harm to human and animal and, not make any negative impact on environment and society. 6. Key words: Rural Sindh, Social Media, Young Generation, Urban Sindh, Social Network Sites7. Plan of WorkS.

No Tasks From Date To Date1. Review of Literature 01-12-2018 06-12-20182. Survey papers preparation 08-12-2018 12-12-20183. Distribution and collection from participants 14-12-2018 19-12-20184. Comparison of comments with research paper and gap 20-12-2018 22-01-20185. Writing of Thesis 24-12-2018 08-01-20196. Review of thesis 10-01-2019 28-01-20197. Finalize Presentation 01-03-2019 23-03-20198.

ConclusionThis study will beneficial for the policy maker to make effective policy for young generation of Rural Sindh to use social media effectively and positivity for their educational learning. Provide suggestions to set protocols, regulations and parameters for cellular companies will revised their social media packages to undo use wrongly of social media. Also, this study will contribute to develop and extend the framework of research;need of effective use of social media for young generation of rural Sindh.

9. References1 A. T. M. Shahjahan and K. U. Chisty, “Social Media Research and Its Effect on Our Society,” vol. 8, no.


1, no. 1, pp. 14–21, 2016.3 “Information and communication technology has changed rapidly over the past 20 years with a key development being the.” .4 V. Barker, “Older Adolescents ‘ Motivations for Social Network Site Use?: The Influence of Gender , Group Identity ,” no. August, 2014.

5 S. O. Edosomwan, “The history of social media and its impact on business,” no. October, 2016.6 A.

Bhardwaj, E. Studies, and S. Goundar, “Impact of Social Networking on Indian Youth – A Survey,” vol.

7, no. September, 2017.7 P. S. Bobkowski and J.

E. Smith, “No Title.”8 I. Rowlands et al., “Social media use in the research workflow,” vol. 24, no.

3, pp. 183–195, 2011.9 N.

Park, K. F. Kee, and S. Valenzuela, “Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes,” CyberPsychology Behav., vol. 12, no. 6, pp. 729–733, 2009.

10 A. G. Larson, “Use of Social Media and its Impact on Academic Performance of Tertiary Institution Students?: A Study of Students of Koforidua Polytechnic , Ghana,” vol. 6, no. 6, pp. 94–102, 2015.

11 T. Notley, “Young people, online networks, and social inclusion,” J. Comput.

Commun., vol. 14, no. 4, pp.

1208–1227, 2009.


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