Adidas is among one of the largest manufacturers of sports clothing, products, and accessories. Adidas is not only renowned around the world for its fashionable and stylish sports products but also for working and sponsoring several sports teams, players and tournaments. In the past, the company regularly used advertising to promote its products and was successful in doing so. Right now the changing and improvement of optical products forces the organization to improve their marketing strategies. The trend of people using and wearing of optical eyeglasses is now increasing in most parts of the world.Ophthalmic products and technologies are providing new and more chances for Adidas to get easy access to their target market. For Adidas to compete in optical and more competitive environment against fierce competition from rivals like Nike, the company must move from traditional sources to optical products and technology marketing in order to meet the demand of future optical patients.
The marketing trends are changing day by day. The increasing trend of people using and wearing optical eyeglasses gives Adidas the best chances in expanding their market share by capturing their target market easily and to produce more effective marketing strategies.