Action research which is also referred as drawback-solving analysis has been defined as a method where the researcher can create changes to the current scenario through the identification of the current problem and come out with strategies for improvement, whereas the impact of the changes is going to be evaluated (Fellows & Liu, 2008; Noum, 1998). The impact of the improvement made are going to be evaluated, outlined and diagnosed, and the process will keep on continue until the matter meets the ultimate answer (Sekaran & Bougie, 2010). According to Hult and Lennung (1980), action research contributes in increasing scientific knowledge and practical problem-solving.
Various research methods may be employed to obtain data for action research such as questionnaires, interviews, focus groups, observations and many others. There are an increasing number of researchers from the past who used action research style, for an instance, Henry (2000) in France, and Shaurette (2009) in the United States. Examples of action research, according to Noum (1998), include shifting organisational policy towards raise, creating a new information flow structure and endorsing a new system that can compute management quality of the organisation.
According to Cohen et al. (2007), as the action research process involved is activities which goes through repetitive cycles and keep on changing every time, action research is more exposed to extensive fieldwork rather than the type of deskwork (Blaxter et al., 2010). This shows the tendency of extra burden to the researchers which give a major flaw to this type of research strategy. Therefore, this research style and strategy is less preferable method by the researchers (Denscombe, 2010).


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